Adam Greenfield
Author, Everyware
Head of Design Direction, Nokia
< back
Adam Greenfield is an internationally recognized writer, a thought leader on user-experience (UX) design, and a critical futurist. He brings audiences the most advanced thinking available on next-generation computing, with special expertise in the social, ethical and design implications of ubiquitous computing.
His book, Everyware: The dawning age of ubiquitous computing, is the first work on the subject for general audiences, providing a clear, meaningful picture of the [everyware] future.
Adam thoroughly understands the technical dimensions of this new world and he puts it into human context and in accessible language. He explains the social and political implications of an environment saturated with sensors and computers, the design imperatives for innovators in the ubicomp field, and the profoundly disruptive economic and business consequences of the transition to ubiquitous computing.
Adam Greenfield is head of design direction for Nokia and is based in Helsinki.
He is a former instructor of Urban Computing at New York University's Interactive Telecommunications Program, and has worked for such clients as Toyota, Capgemini and Sony, and various agencies of the U.S. government.
Previously lead information architect for the Tokyo office of Razorfish, he is credited with coining the word 'moblog' to describe the practice of publishing to the World Wide Web from mobile devices.