Agenda
More details on the agenda will be posted as they become available.
CaT London Agenda (November 19, 2009)
8:00am Networking Breakfast and Registration
9:00 Opening Remarks
9:10 Making it Work Part 1
Leading digital creatives showcase their best work and discuss the tech, process and people behind it.
Moderator: Teressa Iezzi, Editor, Creativity
Winston Binch, VP/Managing Director of Interactive, Crispin Porter + Bogusky
James Hilton, Co-founder and Chief Creative Officer, AKQA
Simon Whalley, EP, Digital Design, Framestore
9:50 Next Gen Apps: Mobilizy
As the mobile landscape changes hear from those designing next-generation applications for a variety of platforms.
Markus Tripp, Manager, Business Development, Mobilizy
10:05 BERG — Where Digital Technology Meets the Physical World
Matt Jones, of design consultancy BERG, works with companies "to research and develop their technologies and strategy, primarily by finding opportunities in networks and physical things." In other words, they are doing amazing things where design meets technology, particularly in the areas of mobile and physical computing. Their projects range from Here and There, a horizonless, 3D map of New York and Olinda, a socially networked radio, to, most recently, a neat RFID-enabled Rube Goldberg machine, created with interactive designer Timo Arnall. Jones will showcase some of their amazing work and get to the crux of the creativity+technology question.
Matt Jones, Director, Design, BERG
10:35 Next Gen Apps: lastminute.com labs
As the mobile landscape changes hear from those designing next-generation applications for a variety of platforms.
Marko Balabanovic, Head of Innovation, lastminute.com labs
11:00 Networking Break
11:20 Networked Urbanism
Adam Greenfield is a pioneer in the arena of ubiquitous computing. He'll talk about the evolution of cities and the emergence of the vast data gathering and processing urban spaces.
Adam Greenfield, Author, Everyware and Head of Design Direction, Nokia
11:50 Making it Work Part 2 — The Swedish Way
The A-team from the land of digital wunderkind talk about the making of their best work and what's in that bracing Swedish water that makes the place an interactive hub.
Moderator: Teressa Iezzi, Editor, Creativity
Max Ahlborn, Executive Producer/Founding Partner, ACNE Digital
Klas Jonsson, Creative Director/Partner, ACNE Digital
David Eriksson, CEO/Creative Director, North Kingdom
Lars Bjurman, Creative Director/Partner, Stockholm, B-Reel
Oscar Tillman, Creative Director, London, B-Reel
12:30 Presentation: Objet Geometries
3D-printing company Objet Geometries explains how its technology enables rapid prototyping and manufacturing, turning designs into tangible elements faster than ever before and influencing all manner of objects, from films like Coraline to adidas football boots.
12:50 Networking Lunch
1:55 Next Gen Apps: Layar
As the mobile landscape changes hear from those designing next-generation applications for a variety of platforms.
Claire Boonstra, Co-founder, Layar
2:15 Making it Work Part 3
Leading digital creatives showcase their best work and discuss the tech, process and people behind it.
Moderator: Kunur Patel, Digital Agency Reporter, Advertising Age
Conor Brady, Chief Creative Officer, Organic
Gavin Gordon-Rogers, Executive Creative Director, Agency Republic
Anders Gustafsson, Creative Director, Crispin Porter + Bogusky Europe
2:55 Presentation: Open Source Everything Redux
Carlos Ulloa returns to CaT for a discussion of open development environments and programming languages.
Carlos Ulloa, Founder & Creator of Papervision3D and Interactive Director at HelloEnjoy
3:30 Networking Break
3:55 Making it Work Part 4
Leading digital creatives showcase their best work and discuss the tech, process and people behind it.
Moderator: Nick Parish, Events Content Manager, Advertising Age
Matt Ross, Head of Creative, Tribal DDB, London
Iain Tait, Partner, Poke London
Alex Webster, Executive Producer, The Mill
4:35 The Technologists: The New Creative Rock Stars
The Heads of Technology at some of the most innovative creative companies talk about bringing tech and creativity together on their teams and in their creative process.
Moderator: Meg Pickard, Head of Social Media Development, Guardian News & Media
Jon Andrews, Head of Creative Technology, BBH London
Yates Buckley, Technical Director, unit9
Dave Cox, Technical Director, Lean Mean Fighting Machine
Dom O'Brien, Head of Emerging Technology, glue London
5:10 Future Foundations
Two leading lights present on the increasingly dynamic nature of games and architecture and then put their heads together to envision a world highlighted by integrated systems with a unique sense of play.
Usman Haque, Director, Haque Design + Research
Kevin Slavin, Managing Director/Co-founder of Area/Code
6:00 Cocktails
7:00 Event Concludes
CaT NYC Agenda (June 3, 2009)
7:30am Networking Breakfast and Registration. Explore the CaT Gallery and check out one of the demo sessions to get up close and hands on with the technology being discussed at the event.
8:30 Opening Remarks
8:40 Making (it) Work, Part I
The industry's most accomplished creative and production players and digital artists break down the science in the art of the year's best work, talk about their process and harnessing technology in service of great ideas.
Conor Brady, Chief Creative Officer, Organic
Mike Geiger, Chief Digital Officer, Goodby, Silverstein & Partners
Loni Peristere, Acting Director / Creative Director, Zoic Studios
9:25 The New Old Media
How the New York Times is using technology to re-imagine the news experience. Futuristic flexible digital displays, mobile apps and devices, an Adobe Air-enabled Times Reader, Print-to-mobile SMS, Semacode integration, NYT on your TV, context aware sensors... Bilton and NYT's R&D Labs are pioneering content interaction and distribution, new ad avenues and more. Meanwhile, Gottfrid is leading API development at The Times, enabling its content to be used in numerous new applications. You might count out paper but don't count out news yet...
Nick Bilton, Design Integration Editor, The New York Times and User Interface Specialist,
Lead Researcher, The New York Times Research & Development Lab
Derek Gottfrid, Senior Software Architect, Interactive Newsroom Technologies, New York Times
9:55 Making (it) Work, Part II
The industry's most accomplished creative and production players and digital artists break down the science in the art of the year's best work, talk about their process and harnessing technology in service of great ideas.
Winston Binch, VP/Managing Director of Interactive, Crispin Porter + Bogusky
Daniel Ilic, Creative Director, North Kingdom Design & Communication
Dan LaCivita, Senior Vice President, Executive Director, Firstborn
10:35 Break. Explore the CaT Gallery and check out one of the demo sessions to get up close and hands on with the technology being discussed at the event.
11:05 Remaking media and creativity in a social world
Mike Hoefflinger, Director of Monetization Product Marketing, Facebook
Daniel Graf, Chief Executive Officer & Co-Founder, Kyte
Michael Lebowitz, Founder and CEO, Big Spaceship
Ben Palmer, Co-founder, CEO, The Barbarian Group
11:45 The edge of image making
Beyond Button. The latest graphics, game and VFX techniques and technology.
Ed Ulbrich, President, Commercial Division, and Executive VP of Production, Digital Domain
12:15 Open source everything
Including a discussion of open development environments and programming languages.
Ben Fry, Co-founder, Processing, and Director, Seed Phyllotaxis Lab
Carlos Ulloa, Founder and Creator, Papervision3D
12:45 Lunch. Explore the CaT Gallery and check out one of the demo sessions to get up close and hands on with the technology being discussed at the event.
2:00 The wizard of Data Art
Aaron Koblin, Technology Lead, Google Creative Lab
2:35 What's now and what's next in mobile
—including the industry's leading iPhone and apps developers on the year's most groundbreaking apps and what's possible for brands and creative companies in the mobile arena.
Daniel Graf, Chief Executive Officer & Co-Founder, Kyte
Steve Sprang, Creator, Brushes iPhone app
Raven Zachary, President, Small Society and Founder, iPhoneDevCamp
3:15 Augmented Reality
Prepare to have your mind blown by a showcase and discussion of this technology that blends the real world with 3D CG imagery.
Bruno Uzzan, CEO & Co-Founder, Total Immersion
3:40 Break. Explore the CaT Gallery and check out one of the demo sessions to get up close and hands on with the technology being discussed at the event.
4:05 Information visualization
One of the hottest topics in the creative world right now. More and more brands and individuals are rethinking how they look at and interact with the almost infinite amount of data they face (and generate) each day. We'll hear from some of the pioneers of info viz on the power of making data into art.
Manuel Lima, Founder, VisualComplexity.com
Joanne Kuchera Morin, Director, Allosphere Research Laboratory, California Nanosystems Institute; Professor, Media Arts and Technology and Music; Director, Center for Research in Electronic Art Technology, University of California, Santa Barbara
4:45 Creative case studies
The industry's most accomplished creative and production players and digital artists break down the science in the art of the year's best work.
Pete Caban, CEO/Head of Digital, Mekanism
Kevin Slavin, Managing Director and Co-founder, Area/Code
5:15 Six major steps
...to attract the right talent—and keep them! The talent issues facing the industry and how the next generation of tech-enabled creative thinkers is being groomed. And also some ideas about how you boost the talent you already have!
Mattias Hansson, CEO Hyper Island
5:40 The Evolution of Storytelling Throwdown
For decades, agencies and brand content creators were considered storytellers. But as technology and changes in culture and media habits have altered the brand landscape and the relationship between consumers and brands, how has that story changed? Now most brands seek a conversation with their audience. At the same time, technology has meant more audience data and new ways to use it, more ways to speak directly to an individual and the means to create useful applications and products more quickly and easily.
Is the Big Creative Campaign less relevant now? Is an apps vs. story shakeout nigh? Whither the brand story and its tellers?
Mike Hoefflinger, Director of Monetization Product Marketing, Facebook
Ben Palmer, Co-founder, CEO, The Barbarian Group
Allesandra Lariu, SVP, Digital Group Creative Director, McCann Erickson
John Mayo-Smith, EVP, Chief Technology Officer, R/GA
Kevin Slavin, Managing Director and Co-founder, Area/Code
6:05 Cocktails sponsored by 