Frank Rose is the author of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, just published by W.W. Norton. As a contributing editor at Wired, he has written extensively on the impact of technology on media and entertainment, covering such topics as the making of Avatar, Samsung and the rise of the South Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood. He also writes on entertainment and advertising for Wired's Epicenter blog and for his own Deep Media blog.
Before joining Wired in 1999, Frank worked as a contributing writer at Fortune and as a contributing editor at Esquire and at Travel + Leisure. His work has also appeared in the New York Times and the New York Times Magazine, the Los Angeles Times, the Wall Street Journal, New York, Rolling Stone, Vanity Fair, and the Village Voice, where he got his start covering the punk scene at CBGB. His 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, has recently been republished in an updated edition. Among his other books is The Agency, an alternate history of show business as told through the story of the oldest and at one time most successful talent agency in Hollywood.