CaT New York
June 9, 2011

New World Stages
340 W. 50 Street
New York, NY 10019

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Adam Sadowsky
Syyn Labs
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Adam Sadowsky is the president of Syyn Labs — a collective of talented people that bring aesthetics and engineering together to create really nifty interactive art. Syyn Labs is responsible for a potpourri of interesting gizmos, from augmented reality namebadges to sound-reactive fire sculpture, but is best known for the huge Rube Goldberg machine created for OK Go's music video %u201CThis Too Shall Pass.%u201D In the year since the music video went viral, Syyn Labs has been tapped by numerous agencies, brands and production companies to create unique contraptions. In 2010, Syyn Labs signed onto the directing roster of production company Motion Theory.

In addition to engineering interactive art, Sadowsky is one of the organizers of Mindshare LA, a monthly event where people across disciplines come together to share ideas (thought up while the founders were at TED2005). He is also the co-founder and vice president of the IBD Foundation, providing support to people with Crohn's Disease and Ulcerative Colitis, having been diagnosed with the latter in 1984. Sadowsky has also worked in software, product design, video games, genetics research, online auctions and even had quite a successful acting stint, sharing the TV screen with both Jason Bateman and Matthew Perry.