Sam has been setting his sights on the marketing world for over 17 years. Since his early days in the music business, he has been conceiving alternative ways of getting the word out and generating buzz. After a stint in the pioneering days of Internet marketing, Sam joined Eisnor Interactive, the first promotions and guerrilla agency for online brands. As President of Eisnor, he oversaw client strategy and campaign development for such brands as The New York Times, Nickelodeon, About.com and Polaroid. Sam grew the company from 6 to 40 people and increased revenue 20 times before the company was purchased in part by Omnicom's Communicade group.
In 2001 he left the company to start Interference Inc. with a goal to bring the high impact promotional methodology to all brands, whether online or off. In 2008 Sam realized technology could play a larger part in marketing and created Supertouch with the mission to use technology to create wonder, engagement and to communicate memorable messages.
The SuperTouch mission is to generate wonder through simple, fun, entertaining and educational uses of technology focusing on the integration point between human behaviors and computing. SuperTouch is a full-service technology company with a competitive twist: we merge creative experiential ideas with time-tested and bleeding edge technology. We create innovative products for people to interact with technology in unique and compelling ways, and ideally away from the platforms that they are used to i.e. desktop, laptop, mobile, tablet.