Iain Tait
Partner
Poke London
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Iain has been working in the online space since the mid nineties. After graduating from Edinburgh University with a Psychology degree he built websites for many of the Edinburgh Festivals. But before he had time get involved with the Puppet Festival he moved to London (the rumour was that they had a better version of the Internet down south).
At an unpronounceable agency called Syzygy he worked on projects for The Royal Opera House, Boots, Wilkinson Sword and Siemens.
He moved on to become the Director of Product Development for First Tuesday, a networking organisation connecting entrepreneurs to VCs.
After playing a part for the .com boom he realised he missed the creative bit of agency life. So he moved to Oven Digital. Which went bust.
From the ashes of Oven Iain set up a hybridised entertainment startup which proved to be ahead-of-it's-time (i.e. irrelevant). So in the depths of the .com trough he started Poke with 5 other homeless digital veterans.
Poke is a creative agency that focuses on the digital space. As well as working with clients like Orange, Manchester City FC, WWF, American Express, Zopa and Yahoo! Iain writes a blog at crackunit.com and gets involved with a bunch of industry things.
Finally, he absolutely hates writing about himself in the third person, it makes him feel very strange.